Maya is a tech strategist with over 10 years of experience in digital innovation and enterprise solutions, passionate about helping businesses adapt to technological changes.
Term: Shared seating arrangements.
Look: Long, awkward and making a comeback.
Who would voluntarily eat with strangers as an adult with free will? Gen Z, it seems. Research indicates from the dining booking company Resy, "90% of gen Z diners say they like shared seating, versus just six in ten of boomers".
Communal eating in nationalistic eateries was a major trend during the WWII, in fact – there were about two thousand five hundred of them, supported by Winston Churchill.
It’s an alien concept for you, admittedly, but shared dining can be enjoyable! As the Resy CEO notes: "They naturally turn dinner into a shared experience," and "The excitement lies in not knowing your neighbor!"
Or being squeezed next to a Hyrox bore chomping chicken breasts to fuel his "farmer’s carries"? Or a nano-influencer filming you accidentally of their reel as they massacre a salad? Consider this: gen Z – the most online generation, who grew up during COVID, and many of whom started careers remotely – love a structured communal activity. This same desire behind the rise of youth running groups, group hikes and crafting nights: they’re seeking real-world interactions.
This may not appeal to you, but many youths feel isolated (Nearly half of them, as per an Oxfam survey released this summer). A recent American study , one-third of men aged between 18 and 23 reported they had no contact outside their household in the past week. Isn’t it a good thing they’re getting out and sharing meals with new people?
Talking to strangers is good for us, too: it enhances our feeling of community. Additionally the Resy data highlights an additional benefit: one in seven survey respondents said they’d landed a date at a shared meal event. Since young people are leaving dating apps, this offers a chance for a unplanned "meat-cute".
My work here is done.
Do say: "Gen Z think communal dining ate and left no crumbs."
Inappropriate remark: "It’s all fun and games until someone drops a katsu prawn on your Y2K baggy jeans."
Maya is a tech strategist with over 10 years of experience in digital innovation and enterprise solutions, passionate about helping businesses adapt to technological changes.